We know that most attorneys would prefer to focus on the practice of law, and not on the business of building a legal practice. We provide a number of tips for producing effective content marketing and discuss ten types of information-based products, as well as some of their pros and cons. Such information-based products significantly enhance the attorney’s credibility and visibility, leading more people to retain him or her. The attorney who produces information-based products thereby positions himself or herself as an expert and gains the appreciation of the recipient who benefits from the information. Content marketing consists of providing information which demonstrates that the creator knows the subject matter and that it provides value to the audience. We delve into another powerful approach for attorneys to market themselves, called content marketing. We describe a four-step process and provide many tools and techniques to enable attorneys to improve their marketing skills and their relationship-building skills so they can become better rainmakers and build profitable law practices. To be an effective rainmaker requires, among other things, being able to promote and sell one’s services. Obviously, law firms need clients, and rainmakers are the ones who bring clients into the firm. We approach marketing from two angles: becoming a rainmaker and positioning oneself as an expert. In this book, we focus on the marketing issue, as without effective marketing, even the best-run firm will not survive very long. They need to develop effective systems, understand financials, and continuously market themselves to build a sustainable practice, all while performing legal services for their existing clients. To be successful today, lawyers need to run their practices more like a business. Gone are the days when a lawyer could put out a shingle and, with a bit of expertise, run a lucrative practice. Law firms are not hiring or are downsizing, yet law schools continue to turn out large numbers of graduates. Businesses that have been hard hit by the economic downturn are forcing law firms to reduce their billable rates. With the prevalence of information and forms on the internet, many people serve as their own legal counsel, without any legal training. Today’s legal landscape is filled with rough terrain. Turbocharge has been nominated for the Best Personal Development Book of the Year.Īll of Terri's Heartrepreneur programs shift leaders, employees, business owners, and entrepreneurs to a place of complete authenticity, transparency, and into heart-based communication.Įasy And Effective Marketing Tools For Building A Prosperous Law Practice: Become A Rainmaker And Get Known As An Expert - Kindle Edition Her bestselling book, "Turbocharge How to Transform Your Business As a Heartrepreneur" became an instant best-seller among business owners around the globe. She is shifting how business is done today and her heart-to-heart proprietary Heartrepreneur based strategies are taking off like crazy. Her programs range from business coaching and business consulting, business training seminars for business owners, business coaching training programs to develop coaching skills, creating professional training courses for others in the field of business coaching and providing additional products and services to companies seeking support to become Heartrepreneur-based businesses. Levine disrupts how business owners communicate, sell, and market their businesses. Terri got fed up with how business treated prospects, customers, employees, and vendors and decided to shift the business mindset and created the term Heartrepreneur to overhaul how we do business today. She is a best-selling author, keynote speaker, radio host, and appears regularly in the media as a business coaching and consulting expert. Terri is a business mentoring expert and the Chief Heartrepreneur at Heartrepreneur LLC.
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